Msc management and marketing Essay Example | Topics and Well Written Essays - 2000 words

disseminated sclerosis management and marketing - Essay ExampleIn the UK car market, there has been a mettlesome compute of big automotive profiles, so it is of utmost significance that any car manufacturer invests a big amount of capital in the marketing communication to develop a high brand knowingness and sustain the same. Back in the year 2005, the expenditure in the UK media has been 600 m which contributed 2 % of the total sales. imputable to the high competitive prices, longer product life cycle of the new cars, competition from the second turn gondolas, having a brand identity at the front position is important for the success of the automobile manufacturer. aspect at the current UK automobile market scenario, mass market media like television and press get to been considerably significant in the marketing communication mix to attract more customers. However in the current market scenario, significance of another(prenominal) communication media is growing gradually. Organisations must frame and introduce programs to take hold and promote the brand positions, the organisation has opted for. If a car manufacturer wants to establish itself as manufacturr of premium prize cars at a high price, it needs to have in house production facilities to sustain the high quality. At the same time, they need to communicate this quality to their customers in order to rationalize the premium set for their products (Oxford University Press, 2004).Before considering and implementing the integrated marketing communication strategy, Land Rover must investigate into a soma of issues which can impact on the organisation. There can be a number of issues in this automobile industry few of them have been discussed here.High purchasing and running terms of the automobiles The purchasing and running greet of the cars has been quite on higher range. A number of factors have been influential to decide on the cost incurred for the same. While some of the costs may not be so new for the consumers, some other new additions have raised the concern. Some of the