E- Marketing for New Companies Essay Example | Topics and Well Written Essays - 4250 words

E- Marketing for New Companies - Essay Example Chatterjee (2009) has noted that the competition among start-up companies can be high. It is also explained that most of these companies need to reach a high number of customers, usually worldwide (Chatterjee 2009), a target that it is difficult to be achieved without the use of the Internet and social media. Â  The current paper focuses on a particular form of marketing, the e-marketing, which is often described as internet marketing. Reference is made specifically to the current status of e-marketing and its value for promoting the products/ services of a start-up company. The literature related to the specific issue has been reviewed and evaluated in order to decide whether and at what level e-marketing can be effective in promoting a start-up company. It is revealed that e-marketing would be the most appropriate form of marketing for developing such activity. On the other hand, there are many e-marketing strategies available to start-up companies that need to promote their products/ services. This means that e-marketing is a valuable tool for promoting start-up companies but it cannot perform high unless it is effectively managed, as all other tools that support modern business operations. Moreover, it should be noted that e-marketing cannot secure the success of start-up companies b ut only in cases when its involvement in the marketing of these companies is carefully planned and monitored so that unexpected failures, that can be major, are avoided. Â  In order to understand the role of e-marketing in the promotion of start-up companies, it should be necessary to explain the key characteristics and advantages of e-marketing, as a concept closely related to the advances of technology and the changes in customer trends worldwide.

Group papers feedback Assignment Example | Topics and Well Written Essays - 750 words

Group papers feedback - Assignment Example The group also provided in the appendix their workings and the financial information of their firm. Their introduction and conclusion are clear and easy to relate to the body. It is easy to understand the operations of GoPro by going through this work. The group worked on the United Therapeutics Corporation. The group outlined their work in a form of topics. Use of graphs and tables to represent their data is appealing and enables the reader to understand the performance at a glance. The introduction and conclusion are well outlined. They also highlighted their topics making it easy for the reader. Unlike group, they failed to provide detailed information that is useful for analysis. The group however did a recommendable work especially on providing their investment recommendations to the investors. Their positive approach in analyzing the company is also appealing and makes the reader concentrate on the positive side of the company. The group worked on Allied Nevada Gold Corporation. The group managed to get information from NASDAQ that they included in their work, and this makes it easy for the reader to read. They also interpreted their data. Their work is well outlined. They however provided a lot of the companys background information which limited them from critically analyzing the firm. The group provided the financial ratios in the Appendix, but unlike group 6 and five failed to show how these ratios are gotten or their interpretations. The group majorly concentrated on comparing the firm with others in the industry that brings out the negative part of the company. The group does not recommend investors to invest in the firm due to the uncertainties. This has a negative impact on the firms operations as it scares away investors. The group worked on JetBlue. They provided their information in tables that are appealing to the readers. Unlike group 2 and 3,